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Why Marketers Choose Facebook Pages over Facebook Groups?

Facebook is one of the best mediums to organize people with similar interests. You always have the option to organize them either in pages or in groups. In present times it is also becoming a platform for business people to launch their marketing campaigns.

Facebook pages and groups help in clear launching of the marketing campaigns. However, there is a very subtle difference between these two. The pages allow a business owner or an organization or a public figure to broadcast their messages to their fans while groups are best for short-term projects. Marketers may find it difficult to choose as both would work for an effective marketing campaign. Therefore, in order to take a clear decision marketers are opting for Facebook pages than the groups.

There are mainly four reasons as to why marketers prefer Facebook pages than Facebook groups. Facebook pages are best ways of marketing for large or small businesses. They are:

'    Facebook pages allow the marketers to publish to the stream: Business owners or organizations wanting visibility in the stream can opt for pages. This means if you are a business owner and is launching a marketing campaign then you can get instant feedback on it. The pages enable you to get direct access to the News Feed. Besides, you also get instant feedback when you post status updates, photos, links, and videos. However this is not so in case of the groups. Though there are ways of effective communication like sending messages, starting discussion topics on the Discussion Board, uploading photos and videos yet they do not make it to the News Feed.
'    Helps in increasing search engine optimization (SEO): Facebook pages help in increasing SEO. It helps to increase your organization's ranking in the Google search results. For their pages in Facebook big organizations get vanity URLs.
'    Engage fans with rich media: With the help of pages the marketers can engage fans with rich media. This is because pages have more access to the home page of the site and also to media than groups. This helps the page users to use the page in a more creative way. Pages also have better integration with the publishers, which helps in gauging fans' interests, host live events, and also encourage fan interaction.
'    Marketers can analyze the interaction of the fans with the Insight Dashboards: New features in the Dashboards help the marketers to easily analyze different types of fan interactions by a new graph. The graph shows the volume of fan interactions and the comments, and wall posts. Besides, it also shows the quality rating, the new count of active fans featuring every detail of the person.

Tracking how users are interacting with content is very vital for all organizations, be it giant corporations or non-profit organizations. The page users can improve their pages knowing the number and witnessing the trend. Facebook pages are fast evolving as a great platform for marketing as it has wide visibility and access to direct media. The beneficial analytical tools of the pages will also increase your SEO and make it a more integrated user experience. Thus Facebook has become an important social media marketing tool.